14 years of Apple in 14 screenshots

Everyone is talking about Apple. One of the best way to visualize the history of a tech company is through its website, and how it has changed in the years. Here we present you a series of screenshot of the home page of Apple.com: one for each year, since 1997 to 2010. Have a nice trip!

TIP: We didn’t add any “special effect” to the screenshot links, so you can open them in full screen. If you want to open them in a new window (and you’re reading this web page from a computer) just click on thumbnails with your mouse wheel to open the full size image in a new tab.

  • July 15, 1997
    4 days earlier, president Gil Amelio resigned from Apple. Steve Jobs has just came back as advisor. At 1997 Macworld Expo, Jobs announce a partnership with Microsoft, to release a new version of Office for Macintosh.
  • May 8, 1998
    The new iMac will sell about 800,000 units in five months. Its designer leader, Jonathan Ive, will prepare some years later the design of iPod and iPhone.
  • October 5, 1999
    The Power Mac G4 is classified by US and Chinese governments as a weapon because of its speed of 1 Gigaflop (a billion floating-point operations per second).
  • October 17, 2000
    2000 is the year of the iBook, launched on July, 21th. Apple is still “stuck” as a personal computers firm.
  • September 17, 2001
    Like many websites around the globe, Apple dedicates a tribute to 9/11 victims.
  • May 29, 2002
    Apple tries to debut in the server market with the Xserve 1U rack mounted server. It was a dual-G4 machine, running on two ATA Drives instead of SCSI. The price of Xserver 1U was relatively cheaper than other machines of same class. A new iMac, with a… strange spheric design, was launched in the early 2002. It will be discontinued in 2004.
  • November 29, 2003
    Introducing iTunes for Windows, too. Macs are still on G4 and G5 processors, and the operating system of the year is Mac OS X Panther.

  • July 14, 2004
    While 100 millions songs were bought from iTunes, design of Apple products (look ad monitors in the left-bottom side) are already similar to today.
  • October 1, 2005
    The iPod Nano hurricane. It will be a insane success, that hasn’t stopped yet. Side by side with a real hurricane: Katrina was the biggest natural disaster in the US history.
  • June 14, 2006
    “I’m a PC, I’m a Mac”. The new advertising campaign of Apple is a very hit, with hundreds of ironic parodies on the web. It seems that Apple marketing choices are now pointed to accentuate the war of its fanboys against MS people.
  • January 10, 2007
    2007 is the year when “Apple Computers, Inc.” becomes “Apple Inc.”, and it’s not a coincidence. With iPods, Apple TVs, and finally with the iPhone, Apple is not a simple computer productor anymore.
  • February 15, 2008
    Mobile computing is now a core business for Apple. It seems that users are interested to mobile computers, to use with their new mobile devices. So it’s the time to launch a laptop that is really mobile: the Macbook Air is the thinnest and lighter laptop on the market.
  • July 15, 2009
    Even lighter, with a music player that looks like… a lighter. The iPod shuffle doesn’t have a display, but it reads titles of songs directly to the listener.
  • 7 May, 2010
    At begin, iPad is derided. But in less than a year, it will revolutionize a part of computing world: many persons will buy it INSTEAD a real computer, because it “is sufficient” to browse the web and use emails. Oh, and to use Facebook. Also the commercial world is hit by iPad: business men can now show their products on a little and speedy tablet without open, connect and wait for load of a traditional laptop.
    Like the iPhone, it lacks of Adobe Flash. But at last nobody cares.
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